C U V I ' 08
a merchandise design for university's education festival : 2008

I was asked to help the student council as a merchandise designer, in preparing for the coming education festival in 2008. The theme was already decided: 'lego', refering to each lego piece as knowledge, which can be added on infinitely, just like playing lego.

The design is derived from a lego's top view, which is the product's most significant feature. Multiplied until a perfect square was made, I added a variety of colors and patterns as a recognition to different knowledges one can learn. The more economic version still retains everything, except for colors which are reduced to dark grey and the university's color, pink.

In the end, due to limited budget, the final design was presented as the final image below. (Reading: Chula Vichakarn'51) Luckily, all of them were sold out.